In response to Operation Desert Storm, the US-led war that broke out in the Persian Gulf, Pearson Post Industries (a group specialized in ‘defense entertainment technologies’) inaugurated Operation Desert Cloud at Storefront. The group called for a ‘special deployment of an unmanned, automated gallery and a multimedia low-definition broadcast-quality music video.’ The main components of Operation Desert Cloud are the Experimental Prototype Gallery of Tomorrow (E.P.G.O.T.), the Tele-Podium Launcher 2 (PTL-2), the Gulfbag TM, the Mobile Multiple Monitor Audio/Video Broadcasting Systems (MMABS), and the Emergency Broadcasting Network (EBN).